Challenge:
Reaching out to and engaging urban youth in the 2008 elections, and keeping them engaged in the legislative process over time.
Solution:
Design and launch a new website, contact management database, SMS text-messaging and email platform that gives the organization's staff greater flexibility in reaching out to their supporters and keeping them engaged.
Results:
Hip Hop Caucus has successfully grown their supporter base and increased their national exposure as the future of political organizing.